GTM 99: Mastering Customer Success in the AI New Age with Jon Dick
Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School. Discussed in this Episode: The rising importance of customer success in the age of AI and efficiency. Balancing proactive and reactive strategies to serve 200,000+ customers. The evolution of content marketing from “clicks to conversations”. Choosing people over product and finding passion in your work. The power of generalists and the pitfalls of over-specialization in CS. Go-to-market tactics that are…
GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business. Discussed in this Episode: The journey from individual contributor to CRO and the lessons learned along the way. The impact of AI on GitHub’s business and the future of software development. Strategies for pricing new products and cross-selling within an existing customer base. Insights on hiring, retention, and the power of promoting from within. Highlights: (9:13) Transitioning from…