Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambri found himself at a crossroads. Kustomer, a SaaS startup navigating leadership changes, unexpectedly handed him the reins to both sales and customer experience/success. What began as a necessity quickly transformed into a game-changing strategy that catapulted the…

The State of GTM Jobs: Customer Success  At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance.  This can be seen from hiring trends and also industry prominence. For example, a Chief Customer Officer Summit was hosted for the first time at SaaStr Annual this year. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack). Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and…