The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise
The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations, which distills decades of agency wisdom into a clear roadmap for moving from pitching and price-haggling to confidently leading client relationships. Listeners will discover how to shift from vendor to trusted advisor, raise closing rates, price based on value, and master the four pivotal…
The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise
The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations, which distills decades of agency wisdom into a clear roadmap for moving from pitching and price-haggling to confidently leading client relationships. Listeners will discover how to shift from vendor to trusted advisor, raise closing rates, price based on value, and master the four pivotal…
How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io
How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective outreach away from mass automation and toward authentic, human-driven storytelling. The conversation covers why PR is making a comeback, how AI-powered answer engines like ChatGPT and Google Overviews are changing what it means to…
How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io
How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective outreach away from mass automation and toward authentic, human-driven storytelling. The conversation covers why PR is making a comeback, how AI-powered answer engines like ChatGPT and Google Overviews are changing what it means to…
How to Stay Visible in the AI Search Era
How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility—your brand’s presence across the entire digital ecosystem, from featured snippets and…
How to Stay Visible in the AI Search Era
How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility—your brand’s presence across the entire digital ecosystem, from featured snippets and…
