Helping Stakeholders Help Themselves written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with Bill Shander, information designer, data communications expert, and founder of Beehive Media. Bill shares insights from his new book, “Stakeholder Whispering: Uncover What People Need Before Doing What They Ask.” The conversation covers how to turn complex data into clear, actionable stories, the importance of questioning order-taking, and why active listening and genuine curiosity are the keys to building trust and delivering what stakeholders truly need. Listeners will learn practical strategies for stakeholder engagement, leadership, and data-driven…

SEO’s Next Era: Manick Bhan on AI, Content Strategy, and Building a Brand That Lasts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Manick Ban, founder and CTO of Search Atlas—a next-generation SEO and content marketing platform. Manick shares his journey from building RankPay to scaling Search Atlas, and explains why the future of SEO depends on actionable insights, platform integration, and building a brand people trust. The conversation covers the evolution of search, the impact of AI, why high-intent content matters more than ever, and how marketers can thrive…

The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys written by John Jantsch read more at Duct Tape Marketing Marketing has shifted. Your website is no longer the central hub of your customer’s journey. AI-powered assistants, chatbots, and large language models are now curating content and guiding buyer behavior in ways your site never touches. If you’re not structuring content for AI visibility or building assets that live beyond your domain, you’re falling behind. This post breaks down what this shift means and what practical actions marketers should take right now. Table of Contents 1. Introduction: The Shift from Web-Centric to AI-Centric Marketing 2. Why…

Outgrow Your Competition: The Proactive Sales System with Alex Goldfayn written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Alex Goldfayn, bestselling author and CEO of the Revenue Growth Consultancy. They dive into his new book, Outgrow: How to Expand Market Share and Outsell Your Competition, discussing why proactive outreach is the key to consistent sales growth—especially in a challenging economy. Learn how simple habits, the right mindset, and strategic action can help you stand out, take market share, and build a sustainable sales culture. About the Guest Alex Goldfayn…

AI, Analytics & Content Strategy: Andy Crestodina on the Future of Digital Marketing written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Andy Crestodina, co-founder and CMO of Orbit Media Studios, to explore the rapidly changing world of digital marketing. Andy shares practical insights on using AI for content strategy, analytics, and website optimization—while emphasizing the enduring importance of quality, relationships, and human creativity. The discussion covers everything from AI-powered audience simulations to the evolving role of SEO, and how marketers can cut through the noise to focus on what really…

Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately written by John Jantsch read more at Duct Tape Marketing TL;DR The future of marketing belongs to those who have the courage to stop outdated practices. Cut excessive and generic content, ignore vanity metrics, prioritize authenticity, build trust, let go of comfort zones, use technology wisely, adapt for AI, and focus on community over funnels. Letting go of what’s holding you back creates space for smarter, more impactful marketing. Table of Contents 1. Stop Blasting Audiences with Excess Content and Ads 2. Stop Obsessing Over Vanity Metrics and Empty Reach 3. Stop Being Generic—Prioritize Authenticity 4. Stop Neglecting Consumer Trust…

Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately written by John Jantsch read more at Duct Tape Marketing TL;DR The future of marketing belongs to those who have the courage to stop outdated practices. Cut excessive and generic content, ignore vanity metrics, prioritize authenticity, build trust, let go of comfort zones, use technology wisely, adapt for AI, and focus on community over funnels. Letting go of what’s holding you back creates space for smarter, more impactful marketing. Table of Contents 1. Stop Blasting Audiences with Excess Content and Ads 2. Stop Obsessing Over Vanity Metrics and Empty Reach 3. Stop Being Generic—Prioritize Authenticity 4. Stop Neglecting Consumer Trust…

The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise written by John Jantsch read more at Duct Tape Marketing Listen to the full episode:  Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations, which distills decades of agency wisdom into a clear roadmap for moving from pitching and price-haggling to confidently leading client relationships. Listeners will discover how to shift from vendor to trusted advisor, raise closing rates, price based on value, and master the four pivotal…

The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise written by John Jantsch read more at Duct Tape Marketing Listen to the full episode:  Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations, which distills decades of agency wisdom into a clear roadmap for moving from pitching and price-haggling to confidently leading client relationships. Listeners will discover how to shift from vendor to trusted advisor, raise closing rates, price based on value, and master the four pivotal…

How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective outreach away from mass automation and toward authentic, human-driven storytelling. The conversation covers why PR is making a comeback, how AI-powered answer engines like ChatGPT and Google Overviews are changing what it means to…