How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective outreach away from mass automation and toward authentic, human-driven storytelling. The conversation covers why PR is making a comeback, how AI-powered answer engines like ChatGPT and Google Overviews are changing what it means to…

How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility—your brand’s presence across the entire digital ecosystem, from featured snippets and…

How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility—your brand’s presence across the entire digital ecosystem, from featured snippets and…

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPal—where she led an 800+ person global team. Her deep expertise in aligning sales, customer success, and operations makes her a standout leader in the GTM space. Discussed in this Episode: How AppFolio’s Unified Customer Experience (UCE) platform aligns marketing, sales, and customer service. The evolving role…

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambri found himself at a crossroads. Kustomer, a SaaS startup navigating leadership changes, unexpectedly handed him the reins to both sales and customer experience/success. What began as a necessity quickly transformed into a game-changing strategy that catapulted the…

The State of GTM Jobs: Customer Success  At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance.  This can be seen from hiring trends and also industry prominence. For example, a Chief Customer Officer Summit was hosted for the first time at SaaStr Annual this year. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack). Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and…

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results. Kim’s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec. Her career reflects a strong commitment to driving customer impact and achieving business…

A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite – starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies including Jigsaw (acquired by Salesforce), Demandbase, Quotient (NYSE: QUOT) and Liveramp (NYSE: RAMP), which went from $30M to $500M in revenue and IPO under her tenure. Discussed in this Episode: Allison’s non-traditional journey from customer success to CRO. The importance of building a strong post-sales function early on. Balancing product-led growth with an enterprise sales motion. The…

Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School. Discussed in this Episode: The rising importance of customer success in the age of AI and efficiency. Balancing proactive and reactive strategies to serve 200,000+ customers. The evolution of content marketing from “clicks to conversations”. Choosing people over product and finding passion in your work. The power of generalists and the pitfalls of over-specialization in CS. Go-to-market tactics that are…

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business. Discussed in this Episode: The journey from individual contributor to CRO and the lessons learned along the way. The impact of AI on GitHub’s business and the future of software development. Strategies for pricing new products and cross-selling within an existing customer base. Insights on hiring, retention, and the power of promoting from within. Highlights: (9:13) Transitioning from…