{"id":415,"date":"2025-06-25T15:26:41","date_gmt":"2025-06-25T15:26:41","guid":{"rendered":"http:\/\/www.ngssgolf.com\/?p=415"},"modified":"2025-07-24T10:06:59","modified_gmt":"2025-07-24T10:06:59","slug":"how-ai-is-revolutionizing-pr-and-seo-real-world-strategies-with-jon-mest-of-justreachout-io","status":"publish","type":"post","link":"http:\/\/www.ngssgolf.com\/index.php\/2025\/06\/25\/how-ai-is-revolutionizing-pr-and-seo-real-world-strategies-with-jon-mest-of-justreachout-io\/","title":{"rendered":"How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/ai-pr-seo-jon-mest-authentic-outreach\/\">How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<p><em>Listen to the full episode:<\/em><\/p>\n<\/p>\n<section>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-83581 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"217\" height=\"217\" data-src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/06\/Jon-Mest.png\">Overview<\/h2>\n<p>In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective outreach away from mass automation and toward authentic, human-driven storytelling. The conversation covers why PR is making a comeback, how AI-powered answer engines like ChatGPT and Google Overviews are changing what it means to \u201crank,\u201d and what practical steps brands should take to get found\u2014and trusted\u2014in a noisy digital world.<\/p>\n<\/section>\n<section>\n<h2>Guest Bio<\/h2>\n<p>Jon Mest is the founder of JustReachOut.io, a platform empowering entrepreneurs, agencies, and consultants to land media coverage by pitching journalists directly, and ChatRank.ai, a solution for AI-driven SEO visibility. With over a decade of hands-on experience in PR and search, Jon has helped thousands of marketers simplify their outreach and keep SEO rooted in what actually works\u2014enabling brands to tell authentic stories that resonate, earn trust, and drive results.<\/p>\n<\/section>\n<section>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>AI is a powerful tool to guide, not replace, human-driven PR and SEO. The best results come when AI augments authentic outreach, not automates it at scale.<\/li>\n<li>Traditional PR\u2014authentic storytelling, earned media, micro-influencer outreach\u2014is regaining importance as search engines and answer engines prioritize authority, expertise, and credible citations.<\/li>\n<li>AI-powered answer engines (like ChatGPT and Google\u2019s AI Overviews) are changing the rules for SEO. Brands now need to be hyper-specific and authoritative on their niche to get surfaced in high-intent results.<\/li>\n<li>Showing up in AI overviews is the new \u201cnumber one spot\u201d\u2014but it requires a combination of strong, relevant content and third-party validation through PR and backlinks.<\/li>\n<li>Personalization and relevance are non-negotiable in modern outreach. Mass, generic pitches are filtered out, while targeted, story-driven pitches cut through the noise.<\/li>\n<li>The \u201chook\u201d in your pitch or subject line is crucial. Journalists and influencers need a compelling, unique reason to pay attention\u2014and proprietary data or exclusive stories make you stand out.<\/li>\n<li>Social proof is still powerful: smaller wins with niche or local publications can build a track record that leads to coverage in larger, national outlets.<\/li>\n<li>Brands should amplify and repurpose earned media where their audience is\u2014whether it\u2019s podcasts, trade journals, or niche blogs\u2014rather than chasing only big-name coverage.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Great Moments &amp; Timestamps<\/h2>\n<ul>\n<li><strong>00:00<\/strong> \u2013 John introduces Jon Mest, JustReachOut.io, and ChatRank.ai<\/li>\n<li><strong>00:52<\/strong> \u2013 Jon explains how AI can empower, not replace, authentic PR and SEO<\/li>\n<li><strong>02:28<\/strong> \u2013 Why PR is making a comeback in an AI-driven SEO world<\/li>\n<li><strong>05:20<\/strong> \u2013 The story behind ChatRank.ai and adapting to Google\u2019s AI Overviews<\/li>\n<li><strong>07:54<\/strong> \u2013 What it takes for brands to get featured in answer engines and AI overviews<\/li>\n<li><strong>10:01<\/strong> \u2013 Why specific, authoritative content wins in both search and answer engines<\/li>\n<li><strong>12:02<\/strong> \u2013 The biggest mistakes (and best practices) in pitching journalists today<\/li>\n<li><strong>13:46<\/strong> \u2013 Why personalization is crucial\u2014and mass pitching doesn\u2019t work<\/li>\n<li><strong>14:56<\/strong> \u2013 The power of a strong \u201chook\u201d and building ongoing media relationships<\/li>\n<li><strong>16:25<\/strong> \u2013 How social proof and stepping-stone coverage help brands earn bigger features<\/li>\n<li><strong>18:51<\/strong> \u2013 Why amplifying coverage where your audience lives matters more than chasing broad reach<\/li>\n<li><strong>20:17<\/strong> \u2013 Where to find Jon Mest, JustReachOut.io, and ChatRank.ai<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Pulled Quotes<\/h2>\n<blockquote>\n<p>\u201cAI is an amazing tool to help guide the human-driven marketing approach. But you, the human, have to go in there and tell your story the right way.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cPersonalization and authenticity win\u2014mass, generic pitches just get filtered out.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cShowing up in AI overviews is the new number one spot\u2026but you have to be hyper-specific, authoritative, and tell a story your audience cares about.\u201d<\/p>\n<\/blockquote>\n<\/section>\n<section>\n<h2>Resources &amp; Links<\/h2>\n<ul>\n<li><a href=\"https:\/\/justreachout.io\/\" rel=\"noopener\">JustReachOut.io<\/a> \u2013 AI-powered PR and outreach platform<\/li>\n<li><a href=\"https:\/\/chatrank.ai\/\" rel=\"noopener\">ChatRank.ai<\/a> \u2013 AI-driven SEO visibility platform<\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective outreach away from mass automation and toward authentic, human-driven storytelling. The conversation covers why PR is making a comeback, how AI-powered answer engines like ChatGPT and Google Overviews are changing what it means to \u201crank,\u201d and what practical steps brands should take to get found\u2014and trusted\u2014in a noisy digital world. Guest Bio Jon Mest is the founder of JustReachOut.io, a platform empowering entrepreneurs, agencies, and consultants to land media coverage by pitching journalists directly, and ChatRank.ai, a solution for AI-driven SEO visibility. With over a decade of hands-on experience in PR and search, Jon has helped thousands of marketers simplify their outreach and keep SEO rooted in what actually works\u2014enabling brands to tell authentic stories that resonate, earn trust, and drive results. Key Takeaways AI is a powerful tool to guide, not replace, human-driven PR and SEO. The best results come when AI augments authentic outreach, not automates it at scale. Traditional PR\u2014authentic storytelling, earned media, micro-influencer outreach\u2014is regaining importance as search engines and answer engines prioritize authority, expertise, and credible citations. AI-powered answer engines (like ChatGPT and Google\u2019s AI Overviews) are changing the rules for SEO. Brands now need to be hyper-specific and authoritative on their niche to get surfaced in high-intent results. Showing up in AI overviews is the new \u201cnumber one spot\u201d\u2014but it requires a combination of strong, relevant content and third-party validation through PR and backlinks. Personalization and relevance are non-negotiable in modern outreach. Mass, generic pitches are filtered out, while targeted, story-driven pitches cut through the noise. The \u201chook\u201d in your pitch or subject line is crucial. Journalists and influencers need a compelling, unique reason to pay attention\u2014and proprietary data or exclusive stories make you stand out. Social proof is still powerful: smaller wins with niche or local publications can build a track record that leads to coverage in larger, national outlets. Brands should amplify and repurpose earned media where their audience is\u2014whether it\u2019s podcasts, trade journals, or niche blogs\u2014rather than chasing only big-name coverage. Great Moments &amp; Timestamps 00:00 \u2013 John introduces Jon Mest, JustReachOut.io, and ChatRank.ai 00:52 \u2013 Jon explains how AI can empower, not replace, authentic PR and SEO 02:28 \u2013 Why PR is making a comeback in an AI-driven SEO world 05:20 \u2013 The story behind ChatRank.ai and adapting to Google\u2019s AI Overviews 07:54 \u2013 What it takes for brands to get featured in answer engines and AI overviews 10:01 \u2013 Why specific, authoritative content wins in both search and answer engines 12:02 \u2013 The biggest mistakes (and best practices) in pitching journalists today 13:46 \u2013 Why personalization is crucial\u2014and mass pitching doesn\u2019t work 14:56 \u2013 The power of a strong \u201chook\u201d and building ongoing media relationships 16:25 \u2013 How social proof and stepping-stone coverage help brands earn bigger features 18:51 \u2013 Why amplifying coverage where your audience lives matters more than chasing broad reach 20:17 \u2013 Where to find Jon Mest, JustReachOut.io, and ChatRank.ai Pulled Quotes \u201cAI is an amazing tool to help guide the human-driven marketing approach. But you, the human, have to go in there and tell your story the right way.\u201d \u201cPersonalization and authenticity win\u2014mass, generic pitches just get filtered out.\u201d \u201cShowing up in AI overviews is the new number one spot\u2026but you have to be hyper-specific, authoritative, and tell a story your audience cares about.\u201d Resources &amp; Links JustReachOut.io \u2013 AI-powered PR and outreach platform ChatRank.ai \u2013 AI-driven SEO visibility platform<\/p>\n","protected":false},"author":1,"featured_media":392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/posts\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":1,"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/posts\/415\/revisions"}],"predecessor-version":[{"id":416,"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/posts\/415\/revisions\/416"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/media\/392"}],"wp:attachment":[{"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/categories?post=415"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ngssgolf.com\/index.php\/wp-json\/wp\/v2\/tags?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}